What does it mean to be a sustainable company?


Today, every advertisement, project or corporate initiative is focused on sustainability. Although “sustainability” is a term that has been part of our vocabulary for relatively few years-very little was said about it before the Paris Agreement-its definition dates back to 1987. In that year, the World Commission on Environment and Development adopted the report “Our Common Future” (also known as the “Brundtland Report”), which defined the cornerstones of sustainable development, which are still valid today. It was established, therefore, that “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” It emerges strongly from the Brundtland Report that the only way to ensure sustainable development is to balance three dimensions simultaneously: environmental, social and economic sustainability. These same dimensions led, in 2015, to the drafting of Agenda 2030.



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